Where to Start

Most business owners start with 'What' they do. This is sensible in many ways - as very often what you do is what you sell. However this video asks you to think slightly differently... about 'WHY' you do what you do. It is based on Simon Sineck's best selling book 'Start With WHY'. Its important because in his words very often 'People don't buy what you do, they buy why you do it!'