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TMQ™ Programme - For Therapists
Course Insights
Introduction (5:45)
Taster
Testimonial (6:21)
Getting Started
Where to Start (13:03)
What's Important - Your Values (7:59)
S.W.O.T. (17:19)
Your Goal (16:50)
Mind the Gap (10:55)
Money - Know Your Numbers
Overview (9:06)
Personal (Financial) Reward (7:38)
Sales Income (Money In) (9:43)
Business Costs (Money Out) (6:56)
Break Even (Is my business viable?)
Cash (is King) Flow (9:36)
Financial Projections (4:49)
Profit Drivers- the stuff that makes a difference to the bottom line (10:32)
Operations (Products and Services)
Quality (20:21)
Poor Quality and Waste (11:14)
Proven Process (8:40)
Detailed Processes (7:25)
The Company Way (9:41)
The Company Commitment (6:43)
Market (1)
Overview (5:37)
Your Diamond (1) (9:21)
Your Diamond (2) (6:21)
Customer - Target Market (10:40)
Customer Behaviour (9:43)
Fundamentals, not Fancy (2:11)
Market (2)
Recap (6:10)
Your Value Statement(s) (11:13)
Media (20:06)
Your List
Campaigns
Market - Round Up
Pricing
Intro to Pricing (6:50)
Emotional Pricing (6:42)
Emotional Pricing and Discounting (17:30)
'Cost Plus' Pricing (9:05)
'Value' Pricing (8:26)
Price Discrimination
Six C's of Pricing
A little Pricing Psychology
Getting Paid and Round Up
And finally ...Your Going Forward Plan
Implement
Chunk It Down
Get on With it
Measure It
...And Finally
Break Even (Is my business viable?)
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