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TMQ™ Programme - For Therapists
Course Insights
Introduction (5:45)
Taster
Testimonial (6:21)
Getting Started
Where to Start (13:03)
What's Important - Your Values (7:59)
S.W.O.T. (17:19)
Your Goal (16:50)
Mind the Gap (10:55)
Money - Know Your Numbers
Overview (9:06)
Personal (Financial) Reward (7:38)
Sales Income (Money In) (9:43)
Business Costs (Money Out) (6:56)
Break Even (Is my business viable?)
Cash (is King) Flow (9:36)
Financial Projections (4:49)
Profit Drivers- the stuff that makes a difference to the bottom line (10:32)
Operations (Products and Services)
Quality (20:21)
Poor Quality and Waste (11:14)
Proven Process (8:40)
Detailed Processes (7:25)
The Company Way (9:41)
The Company Commitment (6:43)
Market (1)
Overview (5:37)
Your Diamond (1) (9:21)
Your Diamond (2) (6:21)
Customer - Target Market (10:40)
Customer Behaviour (9:43)
Fundamentals, not Fancy (2:11)
Market (2)
Recap (6:10)
Your Value Statement(s) (11:13)
Media (20:06)
Your List
Campaigns
Market - Round Up
Pricing
Intro to Pricing (6:50)
Emotional Pricing (6:42)
Emotional Pricing and Discounting (17:30)
'Cost Plus' Pricing (9:05)
'Value' Pricing (8:26)
Price Discrimination
Six C's of Pricing
A little Pricing Psychology
Getting Paid and Round Up
And finally ...Your Going Forward Plan
Implement
Chunk It Down
Get on With it
Measure It
...And Finally
Profit Drivers- the stuff that makes a difference to the bottom line
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